Animal welfare is often a neglected part of the muslim consumers’ concerns when purchasing meat as most of the focus is around the method of slaughter. Whilst this is extremely important, we ask the question: can meat be truly halal, tayyib and wholesome if it endured terrible living conditions. Surely the enitre life and living conditions of the animal is just as important as the minutes leading up to slaughter? Hence at Saffron Alley, we’re all about sourcing animals that are able to do what they were born to, be free and roam.